PASTFWRD

We developed the brand from the ground up, crafting a full visual and verbal identity that embodies the label’s ethos of “past meets future.” This included naming, brand strategy, logo design, typography, and brand voice.

What sets the project apart is the pioneering use of artificial intelligence across all content creation. From photography and animation to e-commerce product imagery, AI became the engine behind the storytelling—unlocking new aesthetics, scalable production, and a consistently elevated look. The outcome is a seamless fusion of human creativity and AI innovation, perfectly aligned with the brand’s philosophy of transforming vintage into one-of-a-kind pieces for today.

Through this hybrid approach—creative direction, design expertise, and cutting-edge AI—we positioned Past FWRD as a bold, disruptive upcycling brand redefining fashion and sustainability.