PASTFWRD

We developed the brand from the ground up, crafting a full visual and verbal identity that captures the label’s ethos of “past meets future.” Our role included naming, brand strategy, logo design, typography system, and brand voice development.
On the product side, we created the visual language for each drop, art-directed lookbooks, and designed all social media assets to establish a cohesive digital presence. We also produced campaign imagery and copywriting, ensuring the storytelling reflects the brand’s core philosophy of transforming vintage into one-of-a-kind pieces for today.
Through a mix of creative direction, design, and content production, we positioned Past FWRD as a bold, disruptive upcycling brand at the intersection of fashion and sustainability.