PASTFWRD

We developed the brand from the ground up, crafting a full visual and verbal identity rooted in the transformation of garments from the past into contemporary, forward-thinking pieces. The work encompassed naming, brand strategy, logo design, typography, and brand voice, articulating a clear ethos where heritage is not preserved, but reimagined.

What sets the project apart is the pioneering use of artificial intelligence across all content creation. From photography and animation to e-commerce product imagery, AI became the engine behind the storytelling—unlocking new aesthetics, scalable production, and a consistently elevated look. The outcome is a seamless fusion of human creativity and AI innovation, perfectly aligned with the brand’s philosophy of transforming vintage into one-of-a-kind pieces for today.

Through this hybrid approach, creative direction, design expertise, and cutting-edge AI—we positioned PASTFWRD as a bold, disruptive upcycling brand redefining fashion and sustainability.