Natural Diamond Council

We were tasked with repositioning the natural diamond industry to resonate more deeply with a younger generation. In response, we transformed the Diamond Producers Association into the Natural Diamond Council and created its new consumer-facing entity, Only Natural Diamonds. To launch this new identity, we developed and produced the first global advertising campaign, starring Ana de Armas, setting a modern, aspirational tone for the future of natural diamonds.

Photographer: Camilla Akrans
Director: Manu Cossu

AGENCY: JSA