Clé de peau beauté | Shiseido

Creative concept, art direction, and social strategy for Clé de Peau Beauté, Shiseido’s luxury brand. Developed seasonal product launch campaigns with a clear strategic vision, designed to amplify each product’s key message and elevate the brand’s luxury positioning. The social strategy centered around product storytelling, creating content that deepened brand engagement and strengthened Clé de Peau’s presence in the U.S. market.

Photographer: Mikael Jansson
Director: Gordon Von Steiner
Tabletop: Mario Godlewski

AGENCY: JSA